Pricing and Billing

Conversation Charges

We have a direct payment structure for WhatsApp Business API. This means that charges are directly passed on to you from our partner BSP and Meta without any markup. You will be asked to set up a credit line when you first set up your account.

You will be charged a monthly license fee per hosted number and specific Meta fees depending on the number of conversations* that have exceeded the 1,000 free conversations** per month.

*Updated conversation rates – effective June 1, 2023

Conversation charges will be based on their template category. Below are sample scenarios on how charges will be initiated.

For utility, authentication, and marketing conversations:

  • If there is no open conversation under the same conversation category, it opens a new conversation and incurs the fee of that category
  • If there is an open conversation under the same category, multiple templates of the same category can be sent within the open conversation without additional charges

For service conversations:

  • This will be initiated when no other conversation window is open and a business responds to a user with a free-form message within the 24-hour customer service window
  • If a business replies with a template, this opens a new conversation and is charged based on the template category

Charge exception:

Charges do not apply to replies to free entry-point conversations during the free window. A business can send multiple templates of different categories during the free window and no new conversation will be opened and charged.

The new rates:

  • Utility, marketing, and service conversation rates - View the rate cards here. Utility conversation rates will be lower than the current business-initiated conversation rates, marketing higher, and service the same.
  • Authentication conversation rates – The rate card is yet to be released but will be made available prior to June 1, 2023.

According to Meta, these changes are designed to better align the pricing model with different customer journey stages. An emphasis is given on the value and effectiveness of WhatsApp for marketing, backed with high ROI marketing use cases with 67% of businesses reporting that WhatsApp led to higher conversion rates versus other channels.

**Changes in the messaging free tier – effective June 1, 2023

Along with the changes in rates, there will also be changes regarding the inclusions in the Free Tier or the first 1,000 conversations offered by WhatsApp to businesses. WhatsApp will still be offering a free tier of 1,000 conversations per month but this will only apply to user-initiated conversations (service conversations) moving forward and will no longer include business-initiated ones (utility, authentication, and marketing conversations).


Subscription Fee

The standard rate is 25 EUR/USD monthly for the license/subscription fee per hosted number. It's 49 EUR/USD monthly if upgrading to a premium account. This subscription fee is paid to our partner BSP.


Prepaying Conversation Fees

Conversation fees are prepaid only. You need to add a balance, and then every conversation is deducted from that balance. That deduction can take a couple of hours, but it is not a once per monthly thing. You won't be able to send messages if you have a zero (0) balance.

There is an option to configure auto-renewal for the prepaid setting. After you go below the threshold you configure in Auto-renewal, you will be charged the value you have set as the prepayment amount. If you don’t have auto-renewal, messaging will stop until the balance is added again.


Billing Commencement

The billing starts as soon as the WABA is created. The first subscription billing will be prorated from the date of creation until the end of the first month. It is then charged at the beginning of each month.
 

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