Campaign Results

The campaign results window shows how a campaign is performing: a dashboard of delivery and engagement metrics at the top, and the full recipient list underneath. Open it from the Campaigns list by clicking a campaign's name or its View icon (eye).

WhatsApp campaigns show the full engagement picture — delivered, read, and replied — because WhatsApp reports delivery receipts back. SMS campaigns show send progress only.

Performance Dashboard

The cards and charts at the top summarise the whole campaign. They reflect the campaign at the moment the window was opened — reopen the window for the latest figures.

Read the KPI Cards

The headline numbers for the campaign.

Note
Recipients who were skipped because they were mid-conversation with an agent are excluded from the "sent" denominator — the message was never dispatched to them — so the rates aren't diluted.
CardMeaning
WaitingRecipients still queued to send. Only shown while there are some — a finished campaign hides this card.
On cooldownRecipients skipped because this chatbot already messaged them within the campaign's cooldown window. Only shown when it happened.
Delivered / Read / RepliedWhatsApp campaigns only — each as a count and a percentage of the messages actually sent.
ErrorsWhatsApp campaigns only — failed sends plus numbers not on WhatsApp, as a percentage of sent.
Sent / UndeliverableSMS campaigns — how many messages went out, and how many numbers could not be sent to (invalid, duplicate, blocked country, or unsubscribed).

Follow the Delivery Funnel

For WhatsApp campaigns, the funnel shows the cumulative journey — Sent → Delivered → Read → Replied — with the drop-off between each stage, plus a progress bar of how much of the recipient list has been sent to so far. Skipped ("with agent") and on-cooldown counts are noted in the funnel header.

Explore the Breakdowns

The chart beside the funnel can show several breakdowns of the campaign. When more than one has data, a dropdown appears to switch between them.

Note
The download button beside the dropdown exports the breakdown you are viewing as a CSV — including the full data behind a chart that only shows the top entries plus "Other".
BreakdownDescription
Recipient outcomesEvery recipient's final state as a ring chart — replied, read, delivered, pending, with agent, on cooldown, errored, undeliverable, or waiting. Each recipient appears exactly once.
Error breakdownWhatsApp only — failed sends grouped by cause, with WhatsApp's technical error codes translated into plain labels (for example "Not on WhatsApp", "Template paused", "Re-engagement window").
Country — recipientsWhere the recipients are, when the campaign spans more than one country.
Country — performanceWhatsApp only — a sortable per-country table of delivery, read, reply, and error rates, colour-coded against target thresholds. Click a column heading to sort.

The Recipient List

Below the dashboard, the table lists every recipient with their number, send status, timezone, and — for WhatsApp — their delivery status and any error. The list loads a page at a time; click Load More for the next page. The count above the table always shows how many of the matching recipients are loaded.

Understand Recipient Statuses

Each recipient carries a send status, and WhatsApp recipients also carry a delivery status.

Note
If a recipient matches a contact record, a person icon appears beside their number — click it to open their contact view. This requires the Users permission.
StatusMeaning
WaitingValid number, not yet sent (queued, or outside the daily send window).
SentThe message was dispatched.
On cooldownHeld back — this chatbot already messaged them within the campaign's cooldown window.
Invalid / Duplicate NumberThe number could not be parsed, or appeared more than once in the recipient list.
User UnsubscribedThe person has opted out and is never messaged.
Blocked CountryThe number's country is not enabled for sending.

WhatsApp delivery statuses progress from Server and Sent through Delivered, Read, and Replied. Chatting to Agent means the send was skipped because the recipient was already in a live agent conversation; Error and Not on WhatsApp are failures, with the reason shown in the error column.

Filter and Search Recipients

Narrow the list to a specific outcome, a specific number, or both.

Steps:

  1. Click a filter chip — Replied, Read, Delivered, Errored, and so on — to show only those recipients. Click more than one chip to combine them; All clears the filter. Hover a chip for exactly what it includes.
  2. Type at least 3 digits in the Search a number field to find specific numbers. The search combines with the active chips.

Result: The count above the table shows the matching total and names the active filter, so the scope of an export or clone is always clear. The dashboard charts are not affected — they always show the whole campaign.

Export and Retarget

Everything you can see can be exported, and the currently-shown recipients can be cloned straight into a new campaign — the basis of a follow-up or retargeting send.

Export to CSV

Download campaign data for reporting or further analysis.

Note
Very large recipient exports are capped — if the file is truncated you'll be told how many rows it holds; narrow the filter to export the rest.

Steps:

  1. Click the Export button and choose Recipient list (CSV) for the recipients currently shown (respecting the active filter and search), or Campaign summary (CSV) for the whole dashboard — KPIs, funnel, outcomes, errors, and countries — in one file.

Clone the Shown Recipients into a New Campaign

Send a follow-up to a specific slice of this campaign — for example, everyone who read but didn't reply, or everyone the send failed for.

Note
The clone uses the same chatbot as the source campaign, and the copied recipient set is fixed — reopen this window and re-filter if you want a different slice.

Steps:

  1. Filter the list to the recipients you want to target again.
  2. Click the Clone button.
  3. The campaign form opens in clone mode with those recipients copied in — pick a new message or template, then create it as usual.
Create a new Campaign
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