WhatsApp Reports
Analyze WhatsApp template message delivery, campaign performance, quality ratings, and template effectiveness across your WhatsApp channels.
The WhatsApp tab contains eight reports for tracking how your WhatsApp template messages perform. Monitor delivery rates, compare template effectiveness, track campaign results, and keep your WhatsApp quality rating healthy.
Template Delivery
Analyze the delivery pipeline for your WhatsApp template messages.
View Template Delivery Details
Analyze the delivery status of a specific WhatsApp template message.
Steps:
- Select a WhatsApp Chatbot from the dropdown.
- Select the Language of the template.
- Select the specific Template you want to analyze.
- Set your date range and click Run Report.
Result: The report displays a preview of the selected template, a donut chart showing delivery status breakdown, and a detailed table of recipients with their delivery status.
| Status | Description |
|---|---|
| Convrs | Message is queued in Convrs for sending |
| Server | Message has been sent to the WhatsApp server |
| Sent | Message has been sent to the recipient |
| Delivered | Message was delivered to the recipient's device |
| Read | Recipient has read the message |
| Replied | Recipient responded to the template message |
| Not Installed | Recipient does not have WhatsApp installed |
| Error | Delivery failed (error details shown in Error column) |
- Use the Status filter dropdown in the table header to view only recipients with a specific delivery status.
- Browse paginated results to check delivery status for individual customers.
WhatsApp Template
An interactive report that lets you drill down into WhatsApp template delivery details, showing delivery status for each message.
Template Delivery Funnel
Shows the progression of WhatsApp template messages through the delivery pipeline: Sent → Delivered → Read → Replied.
| Metric | Description |
|---|---|
| Template | Template name |
| Sent | Total messages sent |
| Errors | Messages that failed to send |
| Delivered | Messages that reached the recipient's device |
| Read | Messages that were opened and read |
| Replied | Messages that received a response |
| Delivery % | Percentage delivered out of sent |
| Read % | Percentage read out of delivered |
| Response % | Percentage replied out of read |
Delivery metrics are cumulative — a replied message implies it was also read and delivered.
Template Performance
Compares all WhatsApp templates side-by-side on key performance metrics.
| Metric | Description |
|---|---|
| Sent | Total messages sent |
| Recipients | Unique recipients |
| Delivery % | Percentage successfully delivered |
| Read % | Percentage read by recipients |
| Response % | Percentage that received a reply |
| Error % | Percentage that failed |
Use this report to:
- Identify best and worst performing templates
- A/B test template variations
- Measure engagement rates
- Retire underperforming templates
High error rates may indicate content policy issues or opt-out problems. Review template content and recipient lists.
Template Usage
Understand which templates are being used, how often, and when they perform best.
WhatsApp Template Usage
Shows template usage statistics — how many times each template was sent during the period, grouped by template name and language.
| Column | Description |
|---|---|
| Template Name | Name of the template |
| Language | Language code of the template |
| Sent | Number of times the template was sent |
Use this report to:
- Identify your most frequently used templates
- Track usage for cost planning
- Find candidates for retirement
- Monitor campaign template volumes
This report counts all template messages sent, regardless of delivery status. To analyze delivery success rates, use the Template Delivery Funnel or Template Performance reports instead.
Template Language Effectiveness
Compares template performance across different language versions to optimize your multilingual messaging strategy.
| Metric | Description |
|---|---|
| Language | Language code |
| Templates | Number of templates in this language |
| Sent | Total messages sent |
| Delivery % | Percentage delivered |
| Read % | Percentage read |
| Response % | Percentage that received replies |
Use this report to:
- Optimize your multilingual strategy
- Identify which languages perform best
- Allocate localization resources effectively
- Understand language preferences by region
Low response rates in a specific language may indicate translation quality or audience mismatch issues.
Template Optimal Timing
Shows response rates by hour and day for your templates to identify the best times to send messages.
Displayed as a heatmap grid with days as rows and hours as columns, colour-coded by response rate.
Use this report to:
- Optimize send scheduling for maximum engagement
- Identify the most responsive time slots
- Improve reply rates by sending at optimal times
- Plan batch sends for high-engagement windows
Only time slots with 5 or more messages are included to ensure statistical relevance. Hours are shown in UTC.
Campaign & Quality
Track campaign results and monitor your WhatsApp account health.
Campaign Performance
Shows WhatsApp campaign delivery metrics and performance for each campaign run.
| Column | Description |
|---|---|
| Campaign Name | Name of the campaign |
| Run Date | When the campaign was executed |
| Template Used | Template name and language |
| Total Number | Total messages in the campaign |
| Delivered | Messages delivered to devices |
| Read | Messages read by recipients |
| Replied | Messages that received a response |
| Error | Messages that failed to deliver |
Use this report to:
- Track delivery success across campaigns
- Identify error rates and delivery issues
- Compare campaign engagement
- Monitor reply rates
Delivered, Read, and Replied are cumulative — a replied message implies it was also read and delivered. Read and Replied metrics require webhook data from WhatsApp.
WhatsApp Quality Dashboard
Shows WhatsApp Business API quality ratings and messaging limits for each of your WhatsApp channels.
| Column | Description |
|---|---|
| Channel Name | Your WhatsApp channel name |
| Phone | Phone number associated with the channel |
| Quality | Current quality rating from WhatsApp |
| Daily Limit | Maximum messages per 24-hour period |
| Type | Account type |
Use this report to:
- Monitor account health and prevent restrictions
- Plan messaging capacity based on current limits
- Track quality improvements over time
Quality ratings directly affect your messaging limits. Tiers range from 250 to Unlimited messages per 24 hours. A low quality rating can restrict your ability to send template messages.