WHATSAPP BUSINESS PLATFORM

WhatsApp Business Platform (API) for Smarter Business Messaging

Connect with customers on WhatsApp and give your teams the tools to manage conversations, automate workflows, reach audiences, and scale messaging all through Convrs.

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The WhatsApp Business Platform accessed through Convrs, used by marketing, sales, and customer service teams.

What is the WhatsApp Business Platform (API)?

The WhatsApp Business Platform is Meta’s official solution for businesses that need to use WhatsApp beyond the capabilities of the standard WhatsApp Business App. Through its APIs, businesses can connect WhatsApp with platforms like Convrs to support more advanced messaging needs across teams and customer journeys.
WhatsApp Business Platform.
1WhatsApp Business Platform

Provides the APIs and infrastructure for more advanced business messaging on WhatsApp, without a standalone interface for teams to manage conversations.

Connect with Convrs.
2Connect with Convrs

Add a shared inbox, campaigns, automation, AI tools, integrations, and more, giving your teams what they need to manage WhatsApp effectively.

Manage Messaging at Scale.
3Manage Messaging at Scale

Use WhatsApp across teams, audiences, and customer journeys, supporting everything from one-to-one conversations to messaging at greater scale.

What Can Your Business Do with the WhatsApp Business Platform?

Move beyond basic business messaging and use WhatsApp in more connected, automated, and scalable ways across your business.
Team access.
Work Across Teams

Enable multiple users and teams to manage WhatsApp across devices, with the access and flexibility needed for larger team operations.

Proactive outreach.
Reach Customers Proactively

Reach customers without waiting for them to message first, whether for promotions, updates, reminders, or other timely communications.

Automation.
Automate Customer Interactions

Use automation, chatbots, and conversational flows to handle repetitive interactions and reduce the need for manual work.

Integration.
Connect WhatsApp to Your Business

Integrate WhatsApp with CRMs and other business systems to bring customer data, messaging, and workflows together.

Rich customer experiences.
Create Richer Customer Experiences

Use interactive messages, rich media, and in-chat experiences to help customers find information and take action directly within WhatsApp.

Scaled messaging.
Scale Beyond One-to-One Messaging

Use WhatsApp across marketing, sales, and customer service while supporting growing audiences and messaging volumes.


Put WhatsApp to Work Across Your Customer Journey

Use WhatsApp and Convrs across marketing, sales, and customer service to reach, engage, and support customers with smarter messaging.
Reaching and re-engaging customers at scale with Convrs and the WhatsApp Business Platform for marketing.

WhatsApp for Marketing →

Reach and re-engage customers at scale.
Run targeted WhatsApp campaigns, personalize messages using customer data, and reconnect with audiences based on their interests and actions.

Lead qualification and follow-up with Convrs and the WhatsApp Business Platform for sales.

WhatsApp for Sales →

Turn conversations into opportunities.
Respond to inquiries, qualify leads, automate follow-ups, and give sales teams the customer context they need to move leads forward.

Automated and guided support with Convrs and the WhatsApp Business Platform for Customer Service.

WhatsApp for Customer Service →

Make support easier for customers and teams.
Bring conversations into one shared workspace, automate routine interactions, and route customers to the right team when needed.

WHATSAPP COEXISTENCE

Already Using the WhatsApp Business App? Keep It and Add Convrs.

WhatsApp Coexistence is Meta’s official option for running the WhatsApp Business App and the WhatsApp Business Platform on the same number. Connect your existing Business App number to Convrs and nothing changes on the phone.

  • Skip the migration and keep the number your customers already know

  • Reply from your phone when you’re on the move, or from Convrs at your desk, with every message in sync

  • Bring your contacts and up to six months of chat history into Convrs

  • Keep every conversation in one place, searchable, visible to supervisors, and with your business even if someone leaves

With the WhatsApp Coexistence setup, you can sync conversations in the WhatsApp Business App and Convrs' centralized inbox.

Built for one-to-one conversations

In Convrs, Coexistence numbers are designed for direct conversations with customers. Campaigns, chatbots, and automated flows run on numbers connected directly to the WhatsApp Business Platform (API), which is built for messaging at volume. Not sure which setup is right for you?

Book a demo and we’ll help you find the best fit for your business

Get More From WhatsApp with Convrs

Give your teams the tools to manage, automate, and improve customer messaging all in one connected platform.
Omnichannel live chat, inbox, AI tools, automation, and more are unlocked with Convrs as a WhatsApp Business API provider.
Omnichannel Live Chat
Connect with website visitors through live chat and let them continue the conversation on channels like WhatsApp.
Omnichannel Inbox
Manage WhatsApp and your other messaging channels in one shared workspace for your teams.
WhatsApp Campaigns
Create targeted WhatsApp campaigns, personalize messages, manage audiences, and track performance.
Automation & Chatbots
Automate repetitive interactions and build journeys triggered by customer actions, events, or business data
AI Tools
Use AI to support agents, summarize chats, understand sentiment, capture feedback, and organize customer insights.
Integrations
Connect Convrs with your CRM and other business systems to bring customer data, messaging, and workflows together.

Why Businesses Choose Convrs

Get the expertise, support, and flexibility you need to make WhatsApp work smarter for your business.
Official Meta Tech Partner

Work with an official Meta Tech Partner with the expertise to help you set up and use the WhatsApp Business Platform effectively.

Guided Setup & Ongoing Support

Get hands-on help with onboarding, implementation, and optimization from a team that understands business messaging.

Built to Work with Your Business

Connect Convrs with your CRM and existing systems, and adapt your messaging setup around the way your teams work.

Secure & Compliant Messaging

Manage customer communication with secure infrastructure, GDPR-compliant recordkeeping, audit trails, and controls built for business messaging.


Free WhatsApp Business Platform (API) Setup with Convrs

Get guided support to set up and connect the WhatsApp Business Platform with Convrs.
Free setup worth $499
45-day free trial
No commitment
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Get Started with the WhatsApp Business Platform

We’ll guide you through setup and help you get WhatsApp ready for your teams and customer messaging.
Messaging Needs
1Tell Us What You Need

Share your messaging goals, use cases, and existing setup so we can help determine the right approach for your business.

WhatsApp Setup
2Set Up & Connect WhatsApp

We’ll guide you through the required Meta and WhatsApp setup and connect your business to Convrs.

Start Messaging
3Start Messaging with Convrs

Bring your teams onboard, configure the tools you need, and start managing conversations, campaigns, and workflows with Convrs.


WhatsApp Business Platform (API): Frequently Asked Questions

The WhatsApp Business API, now known as the WhatsApp Business Platform, is Meta’s official API and messaging infrastructure for businesses using WhatsApp at scale. It does not provide a standalone interface for teams, so businesses can build their own integration or connect it with a platform like Convrs to manage conversations, campaigns, automation, integrations, and more.

The WhatsApp Business App is designed for smaller businesses with simpler messaging needs and limited team access. The WhatsApp Business Platform is built for businesses that need to use WhatsApp across multiple users and teams, automate interactions, run campaigns, and connect with other business systems.

Compare the WhatsApp Business App and Business Platform

Not necessarily. Businesses with development resources can integrate directly with the WhatsApp Business Platform APIs, but the Platform does not provide a standalone interface for teams to manage messaging. Working with a provider like Convrs gives you the interface, tools, integrations, and support needed to put WhatsApp to work across your business.

Yes. Convrs enables multiple team members to manage WhatsApp conversations from one shared workspace, with roles and permissions to control access and make it easier to route and manage conversations across teams.

Yes. Businesses can send WhatsApp marketing messages to opted-in customers using WhatsApp message templates that meet Meta's requirements. With Convrs, you can build and segment audiences, personalize campaigns, manage sending, and track performance.

Yes. The WhatsApp Business Platform can integrate with CRMs and other business systems. Convrs helps connect WhatsApp with your existing tools so customer data can inform conversations, automation, and messaging workflows.

WhatsApp Business Platform costs depend on how you use it. Meta charges based on messages delivered, with rates varying by the recipient’s market and message category, including marketing, utility, authentication, and service. With Convrs, there are no additional per-message charges on top of Meta’s rates. You only pay your Convrs subscription based on your selected plan.

To get started, you’ll need a Meta business account, your business information, and a phone number to use with WhatsApp. Convrs will guide you through the onboarding and setup process based on your existing WhatsApp and Meta setup.

Yes. With WhatsApp Coexistence, you can connect an existing WhatsApp Business App number to Convrs and keep using the app on your phone. Messages sync between the two, and your contacts and up to six months of chat history come across when you connect. Coexistence numbers in Convrs are designed for one-to-one conversations. If you need campaigns, chatbots, or automation, a number connected directly to the WhatsApp Business Platform is the better fit, and Convrs can help you decide which setup suits your business.

Coexistence lets one number work in both the WhatsApp Business App and Convrs at the same time, so your team can keep replying from their phones while every conversation is captured in Convrs. A number connected directly to the WhatsApp Business Platform works only through Convrs, and supports high-volume messaging, campaigns, chatbots, and automated flows. Coexistence suits teams that manage relationships one-to-one; the direct Platform connection suits teams that need to message at scale.

If you’re already using the WhatsApp Business App, you can use Coexistence as long as your number meets Meta’s eligibility requirements. You’ll need an up-to-date version of the app, and whoever has the phone will need to be available during setup to confirm the connection. We’ll check your number’s eligibility and guide you through every step.

Ready to Make WhatsApp Work Smarter for Your Business?

Bring your teams, conversations, campaigns, and automation together with Convrs to get more from the WhatsApp Business Platform.
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