WhatsApp Features Every Business Should Be Using Right Now

WhatsApp has become more than a messaging app; it's now a powerful business tool with 3 billion monthly users. WhatsApp for businesses offers incomparable reach and engagement. In fact, over 200 million businesses worldwide use WhatsApp for their business.

If you’re one of the millions of businesses using WhatsApp or looking to use WhatsApp, this guide highlights the top WhatsApp Business Platform features you should be using right now to enhance your marketing, sales, and customer support.

What Is the WhatsApp Business Platform?

The WhatsApp Business Platform is an API solution recommended for businesses of all sizes that want to scale their customer communication. The WhatsApp Business Platform offers advanced multi-agent support, WhatsApp Automation, AI Chatbots, and CRM integrations, making the platform scale with your business needs such as message volume and team structure.

With the WhatsApp Business Platform provided by Convrs, you get access to:

• Multi-agent access with a shared omnichannel inbox for your team
• WhatsApp Automation to engage and follow up with leads easily
• AI Chatbots to deliver 24/7 support
• WhatsApp Bulk Messaging to reach and engage large audiences with personalized campaigns
• Integration with your CRM, marketing, and sales platforms
• Proactive outbound messaging with approved templates

Whether you’re a small business preparing to grow or an enterprise managing thousands of messages daily, the WhatsApp Business Platform through Convrs gives businesses of all sizes the tools they need to grow, engage and scale customer communication efficiently.

Top WhatsApp Business Platform Features Every Business Should Use

The WhatsApp Business Platform is a full-scale customer engagement platform that allows businesses of all sizes to connect, automate, and scale communication with features to help teams reply faster, stay organized, and deliver consistent, high-quality customer experiences.

Below are five essential features that every business – whether you’re a startup, a growing business, or an enterprise – should be using right now. Each one is available through the WhatsApp Business Platform provided by Convrs.

1. WhatsApp Bulk Messaging

WhatsApp Bulk Messaging lets you send messages at scale, whether you’re sharing new promotions, sending booking reminders, or following up on leads. These bulk messages are personalized, opt-in communications that maintain compliance with WhatsApp’s Business Policy.

Why should you use WhatsApp Bulk Messaging?

• Engagement is high: WhatsApp has a 98% open rate, meaning customers are more likely to open your message than ignore it.
• It’s cost-effective: Sending bulk messages is a cost-effective marketing strategy as WhatsApp has a strong ROI with high engagement rates and conversion boosts.
• Conversion comes from conversations: WhatsApp Bulk Messaging allows businesses to send personalized one-to-one messages to a large audience at scale. Research shows that 96% of consumers are more likely to make a purchase after receiving a personalized message, highlighting how tailored communication can significantly improve engagement and drive sales.

2. Click to WhatsApp Ads

Click to WhatsApp Ads link ads on Meta platforms like Instagram and Facebook, directly to a WhatsApp chat. When potential leads click on your ad, they’re instantly taken to a conversation with your business.

Why should you use Click to WhatsApp Ads?

• Better ad performance: Ads that click into WhatsApp conversations experienced 24% lower CPL, letting businesses maximize the number of leads captured per campaign.
• Reduced drop-offs: Landing pages and forms tend to have high bounce rates and drop-off rates; by removing this barrier and replacing it with a real-time, personalized conversation, this gives way for more conversions.
• Effective lead capturing: With Click to WhatsApp Ads, businesses can capture leads at the peak of their interest. Click to WhatsApp Ads shorten the sales cycle by letting potential leads into real-time conversations instantly.

3. WhatsApp Automation

WhatsApp Automation from the WhatsApp Business Platform is a tool that allows businesses to create custom workflows that trigger messages based on activity, inactivity, and scheduled events. WhatsApp automated messages help your business engage leads at the right time, follow up automatically, and provide instant responses at any time.

Why should you use WhatsApp Automation?

• Acquire new leads: The amount of new leads can be increased by 28% if you add a follow-up in your sequence.
• Recover lost opportunities: Businesses lose leads when they fail to follow up, WhatsApp Automation helps businesses reach out to leads again to keep your business top of mind.

Types of WhatsApp Automation triggers:

• Activity-based triggers: These trigger upon specific customer actions like making a purchase or signing up. Businesses can send instant messages to customers on their next steps, order details, and more.
• Inactivity-based triggers: These triggers based off of customer inactivity over a specified period. WhatsApp Automation can be used to follow up with cold leads and reengage them.
• Scheduled triggers: These triggers are based on set times and dates. For scheduled messages, WhatsApp Automation can be used to send reminders for events, renewals, and promotions.

4. AI Chatbots

AI Chatbots is a feature from the WhatsApp Business Platform provided by Convrs, that helps qualify leads, route queries, and improve overall response time and customer experience.

Why should you use AI Chatbots?

• Achieve faster response times: With AI Chatbots, you can respond to customers instantly even outside of business hours. Routine questions are handled automatically, cutting average response times by as much as 80%.
• Reduce customer interaction costs: AI Chatbots can reduce customer service costs by 30% by automating repetitive inquiries, handling multiple conversations simultaneously, and freeing up human agents to focus on complex, high-value interactions.
• Improved customer satisfaction: 69% of users appreciate digital assistants quick reply times, helping businesses deliver faster support and build stronger customer trust.

5. Omnichannel Live Chat

With the Omnichannel Live Chat widget, visitors can start a conversation with you instantly from your website. Their message goes straight to your WhatsApp inbox, so you can reply in real time without them ever leaving your site.

Why should you use Omnichannel Live Chat?

• See higher conversions: By adding live chat to your website, you not only provide immediate answers to customer questions but can also increase conversion rates by up to 20%.
• Capture leads faster: Omnichannel Live Chat enables instant engagement, allowing you to capture leads at the exact moment they show interest. When paired with AI Chatbots, it can automatically qualify leads, answer common questions, and guide prospects through your sales funnel.
• Provide seamless communication experience: With an 86% customer satisfaction rate, Omnichannel Live chat creates a smooth, real-time support experience, keeping conversations convenient and effortless for your customers.

How Convrs Helps You Unlock the WhatsApp Business Platform

The Wrap Up

The WhatsApp Business Platform provided by Convrs equips businesses of all sizes with the tools they need to scale communication efficiently. Features like WhatsApp Bulk Messaging, Click to WhatsApp Ads, WhatsApp Automation, AI Chatbots, and Omnichannel Live Chat allows businesses to:

• Respond faster and deliver instant support
• Follow up consistently and recover lost opportunities
• Qualify leads automatically and route conversations intelligently
• Capture high-intent prospects at peak engagement moments
• Provide a seamless, high-quality experience across channels

With these tools, businesses can turn every message into an opportunity, nurture leads more effectively and provide exceptional customer experiences. If your business is ready to take customer engagement to the next level, the WhatsApp Business Platform through Convrs gives you and your business everything you need to grow, scale, and convert more effectively. Book a free, no commitment demo today with Team Convrs!