How to Launch Effective WhatsApp Marketing Campaigns

WhatsApp, Marketing | July 3, 2024
Woman viewing a WhatsApp Marketing Campaign on her phone

If you want to create an effective marketing campaign, it’s a must to meet customers where they are. WhatsApp, with its more than 2 billion monthly active users, is a messaging app for personal communication and a powerful tool for businesses at the same time. Used across different demographics and regions, WhatsApp proves to be an ideal channel for marketing. WhatsApp Marketing involves using the platform to promote products, services, or messages, engage with customers, and drive business objectives.

Why WhatsApp for Marketing?

WhatsApp offers businesses and their marketing teams an opportunity to reach their customers directly on a platform they use daily. With impressive open rates that average 98% (compared to traditional marketing channels such as emails) and high engagement rates ensure that marketing messages are seen and engaged with. The direct line of WhatsApp Marketing messages leads to higher conversion rates and stronger customer connections.

In addition to WhatsApp’s simple and user-friendly interface and rich multimedia sharing capabilities, it has an extensive reach that makes WhatsApp a preferred choice by businesses for marketing.

WhatsApp Marketing

What is WhatsApp Marketing?

WhatsApp Marketing refers to businesses using WhatsApp to promote their products, services, or messages, sending direct messages to customers, using WhatsApp Bulk Messaging to reach multiple users, and leveraging the WhatsApp Business API for automated and interactive communication. The goal of WhatsApp Marketing is to use personalized, timely, and relevant messages to engage customers.

The WhatsApp API for Marketing

The WhatsApp Business Platform (API) is designed for businesses to help them manage and even automate their communications at scale. This supports features such as:

These features prove WhatsApp to be a powerful tool for marketing campaigns, allowing businesses and their marketing teams to send personalized messages, track interactions with customers, and automate responses, resulting in enhanced efficiency and customer satisfaction.

Key Benefits of WhatsApp Marketing Campaigns

  1. Expanded Reach
  2. With more than 2 billion monthly active users globally, WhatsApp is a messaging platform that allows businesses to use the platform to connect with their customers. The extensive reach offered is beneficial for businesses looking to enter new markets or expand their customer base.

  3. Foster Deeper Connections
  4. Establish direct and personalized communication channels with customers by using WhatsApp’s capability for one-on-one interactions and personalized messages to individual preferences. This creates meaningful and engaging interactions that lead to stronger customer relationships.

  5. Drive Higher Engagement Rates
  6. With a 98% message open rate, WhatsApp Marketing messages are more likely to be seen and acted upon. WhatsApp's instant messaging nature and its ability to add multimedia and interactive messages encourages quicker responses and higher engagement rates.

  7. Enable Cost-Effective Marketing
  8. WhatsApp Marketing can be more cost-effective compared to other marketing channels. WhatsApp’s high engagement rates and direct communication capabilities can lead to better Return on Investment (ROI) for marketing campaigns.

  9. Leverage Real-Time Marketing
  10. The real-time nature of messaging on WhatsApp allows businesses to capitalize on time-sensitive opportunities such as flash sale, limited-time offer, or an important update, businesses can quickly share information with their customers and prompt immediate customer actions.

  11. Boost Sales and Conversions
  12. The direct and personalized communication capabilities can significantly boost sales and conversions. Businesses and their marketing teams can send targeted promotional messages, provide recommendations, and facilitate easy purchasing processes through the platform, this convenience can lead to higher conversion rates.

Tools and Features for Effective WhatsApp Marketing

WhatsApp Bulk Messaging

WhatsApp Bulk Messaging allows businesses to send messages to a large number of people simultaneously. This is essential that messages sent reach a broad audience efficiently, such as:

  • Announcements
  • Promotions
  • News & Updates
Interactive Messages

Interactive messages enhance user engagement by offering choices that users can select with one tap. This includes features that make interactions more dynamic and user-friendly, such as:

  • List Messages
  • Reply Buttons
  • Interactive Media Elements
WhatsApp Automation

WhatsApp Automation streamlines communication by handling routine inquiries and sending automated responses. This is particularly useful for providing instant support, collecting data, and guiding customers through tailored journeys.

To learn more about WhatsApp Automation and how to use it for marketing, read our WhatsApp Automation for Marketers blog now!

How to Create an Effective WhatsApp Marketing Campaign

  1. Define the goal and target audience
  2. Businesses must outline what they aim to achieve and who to reach with their campaign. Whether it’s increasing brand awareness, driving sales, or engaging customers, businesses must understand their goal and the preferences and behavior of their target audience to tailor messages accordingly. Creating campaigns for specific audience segments ensures that messages are highly relevant, which in turn leads to better engagement.

  3. Choose the Right Messaging Tools
  4. Businesses must select the right tools, platforms and their features depending on their goals, what suits their needs, and with existing systems integration. An example of this could be bulk messaging for wide reach, interactive messages for engagement, or automation for efficient communication.

  5. Craft Engaging Content
  6. Creating compelling and relevant content is the key to capturing the audience’s attention. Businesses must create engaging messages by utilizing interactive and multimedia elements with effective messaging.

    To learn more about How to Craft Successful WhatsApp Campaigns, read our blog Maximizing Marketing Potential with WhatsApp: Strategies & Best Practices now!

  7. Leverage Interactive Features
  8. Use WhatsApp’s interactive features to enhance user experience and engagement, these interactive message features include list messages and reply buttons. These features can guide customers, offer options, gather feedback, and facilitate a more personalized customer experience.

  9. Implement Chatbots for Automation
  10. AI Chatbots can handle routine inquiries and provide instant responses to customers, improving efficiency and customer satisfaction. AI Chatbots can automate responses to Frequently Asked Questions (FAQs) and guide customers through their journey. Implementing AI Chatbots can save time and ensures customers receive timely and accurate information.

  11. Automate Your Campaigns
  12. Automate messages for different stages of the customer journey with WhatsApp Automation, such as:

    • Onboarding
    • Abandoned cart reminders
    • Re-engagement strategies

    WhatsApp Automation ensures that customers receive timely and relevant messages that enhance their overall experience and increased conversions. This works by setting predefined triggers such as customer activity (like completing a purchase) that prompts the system to send personalized and timely messages.

  13. Monitor and Analyze Performance
  14. It is important for businesses to track the performance of their campaigns through metrics such as WhatsApp Chat Events, open rates, opt-in rates, and more. This data can be used to understand what is working and what needs improvement. To achieve better results with WhatsApp, businesses should regularly analyze campaign performance and optimize strategies.

Step-by-Step Guide to Creating WhatsApp API Campaigns with Convrs

Prerequisites for Using WhatsApp Business API

To utilize the WhatsApp Business API with Convrs, businesses must have the following prerequisites:

  • Valid email address
  • Phone number
    • Mobile number, landline, or VOIP
  • Meta Business Manager Account with Complete Business Info
  • Verified Meta Business Manager (optional but recommended)

Learn more about the WhatsApp Business API, how to get started, its benefits, and more in our blog post How Do I Get Started on WhatsApp Business API? now.

Message Templates on Convrs

When creating WhatsApp Messaging Templates, marketing teams should design them in line with the campaign objectives, personalize content with placeholders, and ensure templates comply with WhatsApp’s guidelines and are engaging.

To learn more about how to write effective WhatsApp Message Templates, read our blog post titled “How to Write WhatsApp Bulk Messages that Aren’t Spammy” now!

How to Create a WhatsApp Campaign with Convrs
  1. Go to Campaigns > Campaigns and click on Create Campaign, opening the campaign creation interface.
  2. Step 1 of creating a WhatsApp Campaign with Convrs
  3. Input the campaign name, choose the correct bot, and upload the list of numbers.
    • Ensure that numbers are formatted correctly (+country code and number)
    • Ensure list is up to date
  4. Choose a template to send and customize to align with campaign goals.
    • Text-only template
    • Media template & Interactive template
  5. Indicate the time range for messages to be sent, ensuring it is sent during optimal times for the audience.
  6. Press Create Campaign to schedule. Ensure that all details are reviewed before finalizing.
  7. Step 5 of creating a WhatsApp Campaign with Convrs

Types of WhatsApp Messaging Templates

Text Only Templates
Text Only WhatsApp Message Template

Text-only templates are ideal for messages such as:

  • Announcements
  • Reminders
  • General Updates

Text-only messages are efficient for conveying essential information quickly and effectively. By using placeholders and linking out to relevant pages, businesses can make personalized content to make messages more relevant and engaging.

Media & Interactive Templates
Media & Interactive WhatsApp Message Template

Media & Interactive message templates include text, images, videos, and interactive buttons. These are perfect for: Media & Interactive message templates include text, images, videos, and interactive buttons. These are perfect for:

  • Showcasing products
  • Providing detailed information
  • Facilitating interactive conversations

Media & Interactive message templates create engaging and visually appealing messages that capture attention and drive engagement.

Monitoring Campaign Status

Marketing teams should track the status of their WhatsApp Marketing Campaigns through various key performance indicators (KPIs) such as open rates, opt-in rates, WhatsApp chat events, and more. The data gathered can provide insights into the reach and effectiveness of campaigns.

Read more on monitoring marketing performance on WhatsApp with our blog WhatsApp Marketing Guide!

WhatsApp API Campaign Status Codes

Once the campaign is live, it is crucial to keep track of its performance. Monitoring the status of messages sent allows businesses to understand engagement levels and make necessary adjustments of campaigns. The key status codes within the Convrs platform includes the following:

  • Delivered: The message template has been sent successfully
  • Read: The recipient has opened your message
  • Replied: The recipient has responded to the campaign message
  • Agent: The recipient is chatting with an agent
  • Sent/Server: The message has been sent to the server and awaits delivery
  • Error: The number is invalid, and the message cannot be sent
  • Not on WhatsApp: The recipient is not on WhatsApp
  • User Unsubscribed: The recipient has unsubscribed from future messages

Conclusion

Launching an effective WhatsApp Marketing Campaign can greatly enhance your business’s reach, engagement, and conversions. As an ideal marketing channel with high open rates and engagement rates and personalized and timely messages, WhatsApp allows businesses to connect with customers directly on a platform they use daily.

If you are looking to expand your reach, drive higher engagement, and boost your sales, WhatsApp Marketing offers a cost-effective and powerful solution. Explore more with Convrs and book a free, no-commitment demo with us or start your free trial now!

5 min read

Share this post:

Ready for your own success story?

Leverage the power of messaging apps for business with Convrs