Where’s my train?

An industry connection mentioned that they use the UK Rail Bot during a call this week.

If you commute in the UK I highly recommend giving it a try and then thinking about how you can apply the conversational experience to your own business and how you engage with your customers.

A couple of points to preface the recommendation:

1. Messages to messaging inboxes have a 70-80% open rate compared to open rates of under 20% when sent to an email inbox.

2. Recent studies show that smart phone users are hesitant to download new apps.