WhatsApp Templates for Real Estate Agencies to Drive Sales and Engagement

WhatsApp is one of the most powerful tools for real estate agencies looking to message more people, get more leads, and close more deals. The WhatsApp Business Platform has tools like WhatsApp Bulk Messaging that lets real estate agencies broadcast marketing messages to thousands of contacts while staying personalized for effective messaging and compliance.

In this blog post, we’ll show you how to use WhatsApp Bulk Messaging through templates, so you can:

Reach more prospects instantly
Drive faster engagement and responses
Stay compliant with WhatsApp Business policies

How Do I Create a WhatsApp Template?

WhatsApp templates are made through the WhatsApp Business Platform. Real estate agencies can create templates for bulk messages and automated messages and submit them for approval. Once approved by WhatsApp, these are clear to send to your contacts.

WhatsApp Templates are structured as follows:

Header (optional) — can be text, image, video, or document
Body — main message text; supports placeholders (e.g. {{1}}, )
Footer (optional) — extra notes, disclaimers (max ~ 60 chars)
Buttons / Quick Replies / Call-to-Actions — e.g. “View Listing”, “Confirm”, “Contact Agent”

Real estate agencies can use placeholders to personalize the WhatsApp template (e.g. {{1}} = first name, {{2}} = property location, etc.).

WhatsApp Templates for Real Estate Agencies

WhatsApp Templates can be used for multiple use cases of the real estate customer journey, from lead generation to re-engagement and retention.

Lead Generation & Qualification

These WhatsApp Templates can be used to attract attention, announce new listings, and pre-qualify leads.

WhatsApp Templates for Real Estate Agencies - New Property Alert

New Property Alert	Hi [Customer Name], We might have found your dream home. We’ve just listed a [Listing Description] in [Location]. Would you like to view photos or schedule a visit? Buttons: View Listing \| Schedule a Visit \| Talk to an Agent
Exclusive Preview	Hi [Customer Name], A property matching your search in [Location] is about to hit the market. Would you like early access to photos and pricing before it’s live? Buttons: View Listing \| Talk to an Agent

WhatsApp Templates for Real Estate Agencies - Click to WhatsApp Ad

Click-to-WhatsApp Lead Capture (Ad Follow-up)	Hi [Customer Name], Thanks for your interest in our listings! Are you looking to buy or rent in [Location]? We’d love to show you a few properties that match your criteria. Buttons: I’m Buying \| I’m Renting
Inquiry Response / Lead Qualification	Hi [Customer Name], Thanks for reaching out about [Listing Type] in [Location]. Could you confirm your preferred budget range so we can share matching listings? Buttons: Under £500k \| £500k–£1M \| £1M+

Lead Nurturing & Management

These WhatsApp templates help you build relationships, follow up on interest, and manage leads more efficiently.

WhatsApp Templates for Real Estate Agencies - Follow-up After Inquiry

Follow-up After Inquiry	Hi [Customer Name], This is [Agent Name] from Real Estate Agency, just checking in on your query about [Listing Type] in [Location]. Would you like us to share more options or schedule viewings? Buttons: See More Options \| Book a Viewing
Check-in / Re-engagement	Hi [Customer Name], Are you still searching for a [Listing Type] in [Location]? Let us know if your requirements have changed and we’ll send updated listings! Buttons: Yes, still looking \| Update Criteria
Document Reminder	Hi [Customer Name], We just need your [Document Type] to move forward with the tenancy agreement. Would you like me to guide you through it now? Buttons: Upload Now \| Need Help

Sales Conversion & Re-engagement

Use WhatsApp Templates to close deals, bring back inactive leads, and spark urgency with price updates or offers.

WhatsApp Templates for Real Estate Agencies - Limited Time Offers

Limited-Time Offer	Hi [Customer Name], For a limited time, we’re offering reduced fees on select properties in [Location]. Would you like to view the offers? Buttons: Show Offers \| Talk to an Agent
Reconnect on Interest	Hi [Customer Name], We noticed you paused your property search. Are you still looking for a [Listing Type] in [Location]? We’d love to help you find something new! Buttons: Yes, still searching \| Change criteria \| Talk to an Agent
Price Update on Saved Listing	Hi [Customer Name], The property you saved in [Location] just got a price update! Would you like to take another look? Buttons: View Listing \| Schedule Viewing

WhatsApp Templates for Real Estate Agencies - Welcome Home

Welcome Home	Hi [Customer Name], Congratulations on your new [Listing Type] in [Location]! We’re so happy for you! Let us know if you need help with settling in as we have local services partners! Buttons: View our partners \| No, thank you
Feedback Request	Hi [Customer Name], We hope you’re enjoying your new [Listing Type] in [Location]! If you think we did a good job helping you, could you spare a minute to leave us a review? Buttons: Leave Review \| Maybe Later
Referral Request	Hi [Customer Name], Know someone looking to buy, rent, or sell? Refer them to us — and enjoy a special thank-you gift when they create an account! Buttons: Refer a Friend \| Mayber Later

How Do I Send WhatsApp Bulk Messages?

Sending WhatsApp Bulk Messages can be done through the WhatsApp Business Platform, provided by Convrs, by following these steps:

Select or Create a Pre-Approved Template

Before sending any bulk messages, you need a WhatsApp template that has been approved by WhatsApp.

Segment your audience (by location, property type, or intent) or choose a contact list
Broadcast via the WhatsApp Business Platform Dashboard and start your campaign

For a deeper dive into how sending bulk messages with the WhatsApp Business Platform works, check out our blog post “How to Send Bulk Messages with WhatsApp Business API”

The Wrap Up

WhatsApp is one of the most effective lead generation and engagement tools for real estate agencies, WhatsApp Bulk Messaging is just the tip of the iceberg of useful tools for businesses. From new property alerts to referral campaigns, WhatsApp Bulk Messaging helps your real estate agency deliver value at every stage of the customer journey.

If your business is ready to start messaging smarter, it’s the perfect time to explore how the WhatsApp Business Platform can help scale your marketing, sales, and customer support. Book a free, no-commitment demo with Convrs and see how WhatsApp can help boost your real estate outreach.

5 min read

WhatsApp Templates for Real Estate Agencies to Drive Sales and Engagement

How Do I Create a WhatsApp Template?

WhatsApp Templates for Real Estate Agencies

Lead Generation & Qualification

Lead Nurturing & Management

Sales Conversion & Re-engagement

How Do I Send WhatsApp Bulk Messages?

The Wrap Up

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