WhatsApp for Estate Agencies: The Key to Elevating Your Sales & Marketing Strategies

Blogs | Marketing, Sales | June 23, 2023
Using WhatsApp solutions to boost sales and marketing results for Estate Agencies.
Key Takeaways:

  • WhatsApp integration with Convrs empowers estate agencies to enhance communication, streamline operations, and deliver exceptional customer experiences.
  • WhatsApp Broadcast Messaging allows sending of messages to thousands in one go, enabling estate agencies to extend their reach, engage with a larger audience, and stimulate meaningful interactions in an efficient and convenient manner.
  • Outreach through WhatsApp Proactive Outbound Messaging is helpful in nurturing leads, fueling conversions, and maintaining strong client relationships.
  • The combination of WhatsApp solutions and Convrs' smart tools, including Chatbots and the Omnichannel Live Chat, ensures seamless communication, automation, and re-engagement opportunities for estate agencies.


In the UK, WhatsApp has emerged as the most widely used messaging app*, making it a powerful tool for estate agencies to enhance communication and client engagement. By integrating WhatsApp with Convrs, a smart omnichannel messaging platform, you can unlock the full benefits of WhatsApp and use them to enhance your agency's operations, streamline lead management, and provide exceptional customer experiences.

The most used messaging apps in the UK: WhatsApp, Facebook Messenger, and FaceTime.

In this blog post, we'll explore the benefits of using WhatsApp for your business, along with practical strategies to leverage its features effectively and stay ahead in the dynamic real estate market.

Have specific targets you need help with? We'd be glad to learn more about them and recommend the right solutions for you. Feel free to book a demo or a quick call with our team.


WhatsApp Solutions for Estate Agencies - Powered by Convrs

  • Maximizing Reach and Engagement with WhatsApp Broadcast Messaging

    • Send messages to 1,000+ contacts all in one go
    • Take advantage of WhatsApp's 98% open rate
    • Have the 2B monthly active users of WhatsApp as your potential audience

    WhatsApp Broadcast Messaging is a key solution in WhatsApp Marketing. It enables you to extend the reach of your estate agency and engage with a larger audience. This feature allows you to send mass messages to clients who have opted in, enabling you to share important updates, property listings, market insights, and event invitations.

    By leveraging WhatsApp Broadcast Messaging, you can nurture leads, increase brand visibility, and stimulate meaningful interactions with a broader audience. Craft compelling broadcast messages that resonate with your target audience, leveraging the power of WhatsApp to drive engagement and build connections.

  • Effective Client Communication with WhatsApp Proactive Outbound Messaging

    • Initiate conversations with prospects and clients
    • Enjoy worry-free engagements with GDPR-compliant messaging

    With WhatsApp Proactive Outbound Messaging, estate agencies can proactively reach out to clients, providing timely updates, property alerts, and relevant information. This proactive approach keeps clients informed and engaged, nurturing strong relationships throughout their real estate journey. Leveraging features such as multimedia sharing and voice messages, you can create stronger relationships and build trust with clients. It can also be used to easily share and receive documents, ensuring the efficient exchange of important information throughout the real estate process.

    By embracing WhatsApp as a primary communication channel and integrating it with Convrs, agencies ensure GDPR compliance, secure handling of client data, and access to complete chat histories for monitoring and documentation. This powerful combination of WhatsApp and Convrs empowers estate agencies to provide personalized, timely, and secure communication experiences that foster strong client relationships.

  • Efficiency and Automation Powered by Smart Chatbots

    • Boost agent productivity by reducing manual and tedious tasks
    • Improve process efficiency

    Connecting your communication channels like WhatsApp with Convrs, a smart messaging platform for businesses, brings efficiency and automation to your agency's operations. With Convrs, you can configure custom message flows and deploy smart chatbots that automate responses to common queries and more.

    Convrs' automation capabilities can be tailored to the real estate industry, allowing you to provide instant assistance and streamline communication throughout the customer journey. By automating routine interactions, your team can focus on high-value tasks, resulting in improved efficiency and enhanced customer service. Experience faster response times, increased productivity, and greater customer satisfaction with Convrs' smart automation tools.

  • Accessible and Seamless Communication with the Omnichannel Live Chat

    • Offer WhatsApp, other popular messaging apps, web chat, and SMS as contact options on your website
    • Continue conversations with prospects and clients even when they leave your website

    The Convrs Omnichannel Live Chat enhances communication for your estate agency by offering a versatile solution that integrates various messaging channels, including WhatsApp, on your website. With this, estate agents can cater to diverse preferences, meeting them on their preferred platforms via live chat or instant messaging and empowering clients to connect in the way that suits them best.

    One of the standout features of Convrs is its ability to continue conversations even if a website visitor leaves the site. Using the Convrs omnichannel messaging platform, agents can re-engage prospects and pick up where they left off, ensuring no opportunities are missed and maintaining continuity in client interactions.

  • Centralized Communication and Lead Management with the Omnichannel Inbox

    • Manage messages from WhatsApp and your other communication channels in just one centralized inbox and dashboard
    • Oversee client conversations, lead management, and agent performance

    Efficient communication management is crucial for estate agencies dealing with multiple channels and client inquiries. The Convrs Omnichannel Inbox provides a centralized hub that consolidates messages from various platforms, including WhatsApp and other messaging apps, live chat, and two-way SMS.

    With the Omnichannel Inbox, you can seamlessly manage client conversations, track leads, and ensure no message goes unanswered. Gain valuable insights from a unified view of client interactions, deliver consistent support, and strengthen client relationships throughout the customer journey. The Omnichannel Inbox empowers you to provide exceptional service while efficiently managing your communication channels.

  • Personalized Experiences with WhatsApp Interactive Message Flows

    • Create a rich and personalized messaging experience for maximum impact
    • Engage clients and encourage action with interactive message flows that maximize property images and relevant content

    Another key element in WhatsApp Marketing, WhatsApp's interactive message flows allows you to deliver personalized experiences to your clients. Utilize features like WhatsApp product cards, quick replies, and menus to guide clients effortlessly through their real estate journey. With Convrs' Flow Builder, you can set custom message flows to collect their preferences, gather property requirements, and address inquiries effectively, demonstrating your agency's commitment to understanding their unique needs.

    By providing tailored experiences, you can establish trust, nurture leads, and increase the likelihood of successful transactions. WhatsApp's interactive message flows enable you to deliver relevant and personalized content that resonates with your clients.

  • Efficient Customer Relationship Management

    • Integrate WhatsApp and Convrs with your CRM system
    • Have your customer information synced across platforms for seamless message and relationship management
    • Fuel personalized customer interactions

    Effective customer relationship management is a cornerstone of a successful estate agency. With the Convrs API, you can integrate WhatsApp and Convrs with your CRM system so you can optimize your processes and deliver exceptional service to your clients. Use WhatsApp as a direct communication channel to provide personalized support, address inquiries, and nurture client relationships. And you can do so in an organized and efficient manner, managing conversations and monitoring client relationships in just one centralized inbox, the Omnichannel Inbox. With Convrs integrated into your CRM system, you can access valuable client data, track interactions, and gain insights to provide tailored experiences. By combining the power of WhatsApp and Convrs for CRM, you can strengthen client relationships, drive satisfaction, and foster long-term loyalty.


Incorporating WhatsApp, the most widely used messaging app in the UK, and Convrs into your estate agency's operations can enhance your communication strategies, streamline lead management, and deliver exceptional customer experiences.

By leveraging the power of WhatsApp's seamless client communication, Convrs' efficiency and automation, WhatsApp Broadcast Messaging, the Omnichannel Inbox, personalized interactive message flows, and efficient customer relationship management, you can stay ahead of the competition and effectively reach and engage your audiences, boosting much-needed business results for your agency. Embrace these tools, harness their potential, and propel your estate agency toward greater success with Convrs.

Learn more about Convrs WhatsApp Solutions for Estate Agencies or book a demo.


*Source: Statista Report – Most Used Messenger Brands in the UK as of March 2023

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