WhatsApp 101: WhatsApp Marketing with Click to WhatsApp Ads

One of the most effective tools to drive conversions through direct and personalized communication is Click to WhatsApp Ads, which seamlessly connects potential customers from Facebook and Instagram ads directly to a conversation with your business on WhatsApp. This strategy enhances engagement and streamlines the customer journey from discovery to purchase.

What Are Click to WhatsApp Ads?

Click to WhatsApp Ads are ads placed on Facebook and Instagram, when clicked, opens a conversation with your business on WhatsApp. Click to WhatsApp Ads can appear across various placements, including News Feeds, Stories, and Marketplace, helping your business with generating leads, supporting customers, and boosting sales.

Why Should You Use Click to WhatsApp Ads?

• You engage with customers directly – Facilitate immediate, personalized conversations with your potential leads from Click to WhatsApp Ads.
• Enhance your lead generation – With Click to WhatsApp Ads, you can reduce friction in the customer journey by guiding customers directly into a conversation. This can improve your conversions by 8x more.
• Improve your conversion rates – You can achieve higher conversion rates by providing personalized and targeted messages after a lead is directed from Click to WhatsApp Ads. Equiti, a financial service firm has seen a 20% higher conversion rate when using Click to WhatsApp Ads.
• Cost-Effective Marketing – Click to WhatsApp Ads enable businesses to capture leads and drive conversions at a lower cost compared to other advertising methods by reducing friction in the customer journey, even some businesses experiencing a decrease in cost per lead.

How to Set Up Click to WhatsApp Ads

To create Click to WhatsApp Ads, businesses will need access to Facebook Ads Manager. These are the following steps to set up your Click to WhatsApp Ads:

1. Go to Ads Manager through the Meta Business Suite and click “Create” to start a new campaign
2. Choose a Campaign Objective such as engagement, traffic, or sales
3. Make sure to name your campaign so it’s easily identifiable and trackable for your team
4. Set up conversion location by selecting “Messaging Apps” and choose WhatsApp as the platform you want to engage customers with
5. Define budget and schedule based on your goals
6. Identify target audience with demographics, interests, and behaviors
7. Upload your ad visuals and input your caption
8. Publish your ad once ready and monitor its performance

Best Practices for Click to WhatsApp Ads

1. Make creatives engaging with compelling calls-to-action

Visuals with a strong and effective message and clear calls-to-action (CTAs). Your Click to WhatsApp Ads should highlight the value proposition in a way that captures your viewers’ attention immediately.

2. Personalize interactions

Leverage customer data to create highly relevant Click to WhatsApp Ads conversations, such as using the customer’s name in messages or tailoring responses based on previous interactions.

3. Implement AI Chatbots to efficiently handle conversations

Your Click to WhatsApp Ads can be found and interacted with at any time, so making sure leads are captured effectively is important. To do so, your business can automate responses to common queries and automate message flows to collect essential customer details. This automates your lead capture, ensuring no customer is lost.

4. Monitor and optimize Click to WhatsApp Ads performance

Track key performance indicators (KPIS) such as click-through rates, engagement levels, and cost-per-click (CPC). Use A/B testing to refine Click to WhatsApp Ads creatives, audience targeting, and messaging for better results.

5. Optimize your Click to WhatsApp Ads for mobile users

Click to WhatsApp Ads are designed for mobile engagement, ensure that your content is mobile friendly, concise, has a compelling copy, and with high quality visuals that load quickly and look great on smaller scenes.

6. Retarget interested leads that have dropped off

Utilize retargeting strategies to re-engage leads who have clicked on your Click to WhatsApp Ads but haven’t completed an action. Sending follow-up messages with limited time offers or additional product details could help you close deals.

7. Follow Click to WhatsApp Ads copy guidelines
• CTA button limit: The Call-to-Action button for Click to WhatsApp Ads has a limit of 20 characters, so keep it short and action-oriented
• Ad caption limit: Your primary text should stay within 125 characters for best engagement but longer text up to 2,200 characters is possible too
• Avoid overloading with text: It is said that ads with minimal text in images are preferred, it’s best to practice balancing visuals and copy for the best reach
8. A/B Test Click to WhatsApp Ads for optimal performance

It’s best to run A/B tests to identify the best-performing elements of your Click to WhatsApp Ads. Experiment with different:

• CTA texts
• Visuals
• Targeting Options
• Captions

When you implement these best practices for Click to WhatsApp Ads, you can maximize its effectiveness and result in higher engagement and improved return on your investment.

More tools and features for Click to WhatsApp Ads with the WhatsApp Business Platform

Click to WhatsApp Ads can become even more powerful when you integrate it with other WhatsApp Business Platform features like WhatsApp Automation and AI Chatbots. Here’s how:

1. Immediately engage leads with WhatsApp Automation

When potential leads engage with Click to WhatsApp Ads, automated responses can greet them instantly and ensure timely engagement even outside of business hours.

2. Use AI Chatbots to handle inquiries

AI-powered Chatbots can answer FAQs and provide instant support, reducing response times and freeing up human agents for more complex queries. AI Chatbots also allows your business to handle high volumes of inquiries without overwhelming customer support teams.

3. Unify your communication with the Omnichannel Inbox

The Omnichannel Inbox with the WhatsApp Business Platform provided by Convrs is a centralized inbox that helps your business manage WhatsApp conversation along with other messaging channels like Messenger, Telegram, LINE, Viber, and Live Chat. This ensures that you can provide a seamless customer experience across platforms.

With WhatsApp Business Platform tools like WhatsApp Automation, AI Chatbots, and the Omnichannel Inbox, your business can create a customer experience that is seamless, scalable, and highly engaging.

The Wrap Up

Click to WhatsApp Ads are a game changer for your business if you’re looking to advertise your products and/or services while providing you the opportunity to improve customer engagement, generate high-quality leads, and drive conversions. With the integration of WhatsApp Business Platform tools such as WhatsApp Automation, AI Chatbots, and the Omnichannel Inbox, your business can drive better customer experiences that lead to conversions!

Ready to use Click to WhatsApp Ads for your business? Start making your ad strategy better with WhatsApp! Book a free, no commitment demo with Convrs today!