WhatsApp has become an essential communication channel for businesses, enabling seamless customer interactions and building strong relationships. However, with its popularity and widespread use, ensuring credibility and trust has become crucial, which is why businesses seek to get Meta verified. By being Meta verified, you can boost your brand’s credibility and unlock enhanced functionality to improve customer messaging.

In this blog, we will cover everything needed to know about being Meta verified in 2025 – what it is, the green tick and the blue tick, why it matters, how to get Meta verified, and the costs involved.

About WhatsApp Meta Verified

What is WhatsApp Meta Verification?

Being Meta verified allows businesses to authenticate their accounts and earn the blue tick next to their name. This blue tick signifies that your business is legitimate, helping your customers recognize and trust your brand more easily.

The Green Tick, Blue Tick, and Other Terms

There are multiple terms that are used within the same realm as WhatsApp Meta Verification, it’s understandable to be confused on which is which.

• WhatsApp Official Business Account

This is the term used for businesses that have been authenticated. To obtain the blue tick, businesses must request to become a WhatsApp Official Business Account.

• The Green Tick and the Blue Tick

The green tick indicates that your WhatsApp Business account is Meta verified and is reserved for official business accounts. The WhatsApp green tick has recently switched to the blue tick to have cohesive branding between platforms like Facebook, Instagram, and WhatsApp.

• Meta Business Verification

This is a broader verification process for businesses to confirm their legitimacy across Meta platforms, this is required to access tools like the WhatsApp Business Platform.

How Does Getting Meta Verified on WhatsApp Work?

To get Meta Verified, you will first need a WhatsApp Business account linked to a verified Meta Business Manager. Afterwards, you will need to submit official documents to prove your company is real for Meta’s business verification process. Once this is confirmed by Meta, you can apply for a verified business badge through a WhatsApp Business Solution Provider like Convrs or directly from Meta.

Your business will be Meta verified once your request is reviewed based on how well-known and trustworthy your business is. Not all businesses qualify for various reasons.

How to Get Meta Verified for WhatsApp Business App Users

Getting Meta Verified through the WhatsApp Business App is a straightforward process that can be done through your phone or through the Meta Business Suite.

1. Within the WhatsApp Business App, go to Settings by clicking on the three dots
2. Choose Meta Verified and a subscription plan
3. Pick payment method

1. Go to Business settings and select your business portfolio
2. Click All tools → WhatsApp Manager
3. Find your phone number under "WhatsApp accounts" and click it
4. In the Profile section, look for "Official business account" and click Submit request
5. Fill in the form and add up to 5 links to prove your business is well-known
6. Click Submit

What’s Next?

After submitting your application, Meta will review your application and provide you with an update. The Meta verified process may take up to three business days or longer in some instances such as high submission volumes.

How to Get Meta Verified for WhatsApp Business Platform Users

Getting the Meta verified blue tick is done via Facebook Business Manager and requires action through WhatsApp Manager. These are the steps for getting your account Meta verified.

1. Go to WhatsApp Manager → Phone Numbers → Select a Phone Number → Settings → Profile.
2. Requests are made per number, and the number's display name must be approved.
3. Submit your application by signing up in WhatsApp Manager and fill out the required information.
4. Provide up to 5 supporting links to prove your business is notable.

Minimum Requirements for Requesting a WhatsApp Official Business Account

To get Meta verified and the blue tick, businesses must go through the process of requesting a WhatsApp Official Business Account.

• Verified Business Manager
• Your display name must match external branding and cannot belong to another company or agency
• Your display name cannot be under review or previously rejected
• High Number Quality
• The number quality must be high at the time of application
• Minimum messaging limit: 1,000 messages
• Policy Compliance
• Your brand must follow WhatsApp’s Commerce Policy and other guidelines
• 2FA Enabled
• Two-Factor Authentication (2FA) must be enabled during the application process

Tips to Strengthen Your Case for Meta Verification

• Provide complete information on your website, such as:
• Products and/or services
• Display name, address, and phone number
• Ensure display name matches the website
• Include at least 5 links to recent media coverage from reputable sources that were published within the last 12 months
• Avoid links from your own website, social media, or irrelevant articles
• Paid or sponsored content is not accepted
• Although social media links do not count, a high number of Facebook page likes may help your case
• Details about your business such as number of employees can support your case

Why You Should Be Meta Verified

Being Meta Verified helps your business stand out in customer interactions and builds trust and credibility. It is also a great way to enhance customer experiences when you’re using the WhatsApp Business Platform.

What Does Being Meta Verified Unlock for My Business?

Besides the blue tick, there are other benefits to being Meta Verified, such as:

• Improved message delivery rates
• Higher response rates due to increased customer trust
• Access to advanced analytics and the WhatsApp Business Platform for better business insights
• Account support
• Impersonation protection

Does Being Meta Verified Expire?

No, being Meta Verified does not expire. However, you must maintain your account’s good standing to avoid losing Meta verification. Subscriptions for Meta Verified renew monthly and require active payment.

FAQs about Meta Verified

Is Meta Verified globally available?

Unfortunately, Meta verified, and its subscription features are not globally available yet. To check if Meta verified is available for you, check here.

Is Meta Verified the same for Facebook, Instagram, and WhatsApp?

No, Meta verified is managed separately for each platform, each with its own requirements and process. Being Meta verified on Facebook does not automatically give verification on Instagram or WhatsApp, as eligibility and verification steps differ across platforms.

What kind of supporting links are required for WhatsApp Meta Verification?

WhatsApp requires links to well-known, third-party websites that reference your company and are from reputable media outlets or industry-recognized platforms. Company-owned websites, social media pages, and paid or sponsored articles are not considered valid sources.

What is Number Quality for Meta Verified?

To get Meta verified, businesses must first achieve a high number quality. This is assigned to each phone number linked to a WhatsApp Business Account, reflecting the quality of recent customer interactions over the past seven days. The categories are:

• High: The best rating, this indicates strong engagement and positive customer experiences
• Medium: This indicates adequate engagement, but there’s room for improvement
• Low: Weak engagement, often leading to messaging restrictions if not improved

How Do I Improve My WhatsApp Number Quality?

1. Focus on positive engagement

Send messages that add value to the customer like updates and offers. However, avoid spamming customers with irrelevant or excessive messages.

2. Respond to queries as soon as possible

Addressing customer inquiries quickly and effectively helps to improve your number quality.

3. Follow WhatsApp’s guidelines

Complying with WhatsApp’s Commerce Policy such as avoiding sending prohibited content and ensuring message quality will lead to better customer experiences.

4. Monitor metrics regularly

Use the WhatsApp Manager to track your number quality and address issues promptly.

5. Personalize your messages

Tailor messages to customer needs to build stronger relationships and generate more engagement.

What Happens If My Meta Verification Application Is Rejected?

If your Meta Verification application is rejected, you will receive feedback as to why it was. Businesses can correct any issues and reapply after 30 days. During this 30-day period, you can ensure your documentation and account details align with Meta’s requirements.

How Much Does Being Meta Verified Cost?

Meta verified is a paid monthly subscription that comes with the features previously mentioned, Meta offers a variety of plans for businesses with prices that vary per region. It is recommended to check the pricing for your location.

The Wrap-Up

Being Meta Verified on WhatsApp helps you build trust, boost engagement, and leverage the full potential of the platform. By following the steps outlined in this guide, you can streamline your verification process and ensure your business stands out in customer interactions. Start your journey to becoming Meta Verified today! Want a reliable WhatsApp Business provider to help you with your journey? Book a demo with Convrs!