Best Practices for Effective Communication in Real Estate

Marketing, Sales | Aug 7, 2023
An estate agent talking with a client over text portraying effective communication
Key Takeaways:

  • Effective communication is essential for success in the real estate industry, helping agents build trust and understand client needs.
  • Active listening, using the FORM method, and paying attention to non-verbal cues are critical communication skills for estate agents.
  • Identifying clients' preferred communication channels and leveraging technology like messaging apps can enhance efficiency and effectiveness.
  • A centralized messaging platform like Convrs can streamline communication across various messaging apps for businesses, enhancing engagement with customers.
  • Being responsive, using visual aids, and following up with clients demonstrate professionalism and foster strong relationships.
  • Implementing these best practices can lead to repeat business, referrals, and overall growth in the real estate career.

The Importance of Effective Communication in Real Estate

As an estate agent, the ability to effectively communicate is crucial to your success. Effective communication will help you build trust and rapport with your clients and allows you to understand their needs and preferences. Your time and your client’s time is valuable, being able to convey information clearly and concisely can make all the difference.

One of the key reasons why effective communication is vital in real estate is because it helps you establish yourself as knowledgeable and trustworthy, leading to more referrals and repeat business. Confidence and clarity in communicating are key to helping you grow in your real estate career.

The Best Practices for Effective Communication

To successfully apply effective communication as an estate agent, there are several practices to be considered:

  1. Practice active listening techniques:

    This is a critical skill for any estate agent. By actively listening to your clients, you can gain valuable insights into their needs, preferences, and concerns. This allows you to build your communication approach and provide the most relevant information and solutions. This is not only hearing what your clients are saying but also paying attention to nonverbal cues and asking clarifying questions. By demonstrating that you genuinely care about your clients’ needs, you can build stronger relationships and provide better service.

  2. Use the FORM Method:

    Struggling to start a conversation? A helpful tip is to use the FORM method to break the ice. Work the following into the conversation with your client, in no particular order:

    • Family/Friends
    • Occupation
    • Recreation
    • Motivation

  3. Practice non-verbal communication skills:

    This plays a significant role in real estate transactions. Body language, facial expressions, and tone of voice convey information that words alone cannot. As an estate agent, it is important to be aware of nonverbal cues and how they may be interpreted by your clients. Being mindful of your clients’ nonverbal cues as well as your own can help you with your real estate conversations.

  4. Identify the best mode of communication for each client :

    We always say meet your customers where they are. At the start of your client-agent dealings, clarify which channel of communication your client prefers, whether it be through phone calls, SMS, or messaging apps like WhatsApp, Viber, LINE, Messenger, or others.

  5. A conversation between an estate agent and a client transferring the conversation to WhatsApp with Convrs
  6. Leverage Technology: It has been known for quite some time that we are in the digital age, and it is correct to say that technology plays a vital role in facilitating effective communication. Messaging applications like WhatsApp and Messenger are popular among businesses for their communication capabilities and are widely used by clients and prospects. Leveraging these messaging applications can put you ahead of the curve.

    While having multiple messaging applications under your belt is helpful, it can also be complicated. If your client base varies in their preferred apps or your inbox is simply just clogged, a platform that will streamline all these inbound messages into a singular place is the way to go. Convrs, an omnichannel messaging solution, provides a centralized inbox with automation capabilities to help businesses like yours to connect, communicate, and engage with your customers across various messaging apps.

  7. Be responsive:

    Be responsive to your clients’ needs, concerns, and queries. Clients expect timely responses and up-to-date information. Be available to send prompt responses and assist them through the whole dealing.

  8. Use visual aids:

    Providing visual aids like pictures, graphs, maps, and other materials will help clients visualize and understand the information being presented to them. You can even give digital tours through messaging apps like WhatsApp by throwing together a video walkthrough of the property. This will surely help your clients and give them a better experience.

  9. Follow up:

    Follow up with your clients to maintain a good relationship with them. Make sure to keep in contact with clients in case they have any concerns or inquiries about their property. Remember details like dates so that you can make them feel special. For example, sending your clients a fruit basket or wine upon their first year of staying at the property. Doing these things will help with client satisfaction and will lead to repeat business and referrals.


Effective communication is crucial for success in real estate. Best practices include active listening, using the FORM method, leveraging non-verbal cues, identifying preferred communication channels, embracing technology like messaging apps, being responsive, using visual aids, and following up with clients. By implementing these practices, agents can build trust, understand client needs, and foster long-term relationships, leading to business growth and referrals.

If you’re ready to take your real estate career to the next level and leverage messaging applications like WhatsApp, Messenger, Viber, and LINE, you can check Convrs’ Use Case for the Real Estate Industry.

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